In our experience as business owners, sales leaders and executives we know what every business wants when it comes to results – higher revenue, higher income, and greater overall growth. Countless studies have been conducted, business books written, and speeches given on how to achieve these goals, and often times they advise contradictory methods to accomplish these objectives. Yet one method for results has stood above the rest, with rigorous scientific study after study conducted on businesses around the globe. According to the research, the number one way to move your company from ordinary to extraordinary is by increasing the level of leadership and employee engagement throughout the organization.
WHAT IS ENGAGEMENT?
Engaged employees’ love what they do and it shows. They beam with pride when asked about their work and enjoy talking about the company they work for. In fact, they are just as invested in the overall vision and direction of the company as the leadership team – making them amazing brand ambassadors. In a building full of engaged employees, the energy creates a buzz in the air. The employees look forward to coming to work, staying and growing with the company, and contributing to the company’s success.
WHAT CREATES ENGAGEMENT?
Engagement starts at the top – meaning that an engaged company is lead by a team that passionately believes in the vision and mission of the organization while simultaneously creating a great place to work. Phenomenal workplaces result from giving meaning and purpose to every action done by every employee, and communicating the results of each action effectively as it relates to the shared goals and values of the company. Offering better perks, pay, or benefits cannot replace the feeling an employee gets by finding purpose in the way they spend their time day after day.
This means that leading an engaged, high performing organization requires leaders to be aware, authentic, and fully open to communication. This seemingly simple description fits the definition of “easier said than done.” It takes true commitment to the business, the team, and the vision to create an engaged team – and that level of personal involvement cannot be taught in a standard business course.
You may be saying to yourself,” I do these things, yet my people are still not performing.” Or,” I don’t know how to do it effectively.” That’s where we come in! We have been developing leaders and helping them transform their organization from average to exceptional for years. It’s not easy, and it requires real change and hard work. And it is those elite leaders who are willing to show up differently to get a different result that make the leap from maintaining the status quo to radically enhanced results.